Cellars.com.au Pty Ltd
ABN 14 684 443 392
Last Updated: 23rd July 2025

1. Introduction and Purpose

At Cellars.com.au Pty Ltd (“Cellars.com.au”, “we”, “us” or “our”), your privacy is important to us. This Privacy Policy outlines how we collect, hold, use, disclose, and manage your personal information when you interact with us—whether as a customer, supplier, business partner, or visitor to our website.

This Policy is designed to comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). It also addresses specific legal obligations relevant to our operations in South Australia, including those under the Liquor Licensing Act 1997 (SA).

By using our website, purchasing from us, or otherwise interacting with Cellars.com.au, you consent to our handling of your personal information as described in this Policy.

2. Who We Are

Cellars.com.au Pty Ltd operates as an online wine retailer under a drop-shipping model, offering customers access to a broad selection of Australian wines. We partner with licensed wineries and logistics providers to fulfil customer orders. We do not operate a physical store.

Contact details:
Email: [email protected]
Phone: +61 8 8317 0300
Web: cellars.com.au

3. What Personal Information We Collect

We only collect personal information that is reasonably necessary for our functions and activities. This may include:

A. Customer Information

  • Full name, date of birth, and proof of age (e.g. driver’s licence)
  • Email address and phone number
  • Billing and delivery addresses
  • Order and purchase history
  • Payment method details (limited to non-sensitive payment tokens)
  • Communications and preferences
  • Device and browser information when interacting with our website

B. Technical Data

  • IP address, device ID, location (if permitted), session behaviour
  • Cookies and usage analytics (pages viewed, cart abandonment, referral sources)
  • Site performance data (e.g. errors, load times, interactions)

C. Gift Orders

  • Purchaser and recipient contact details
  • Gift message content
  • Gift card PIN and balance

D. Promotions and Competitions

  • Entry submissions including text, images or videos
  • Participation details and contact information

E. Business Contacts and Suppliers

  • Names and contact details of business representatives
  • Work-related communications and transaction history

F. Job Applicants

  • Name, contact information, resume/CV, qualifications, references
  • Right-to-work documentation where applicable

4. How We Collect Your Information

We collect personal information through:

  • Direct submissions via website forms or checkout
  • Communications via email, phone, or live chat
  • Social media interactions or content tagging
  • Analytics and cookies when you browse our website
  • Transactions via third-party payment gateways
  • Information from our logistics or delivery partners
  • Information from third-party marketing or technology providers

We do not collect sensitive information (e.g. racial or ethnic origin, health data) unless required by law or with your explicit consent.

5. Why We Collect, Use and Disclose Personal Information

Your personal information is used for the following purposes:

Purpose Examples

  • Order Fulfilment Process payments, confirm purchases, arrange delivery
  • Customer Communications Confirm orders, provide updates, respond to enquiries
  • Age Verification Ensure legal compliance for alcohol sales
  • Marketing (opt-in only) Email promotions, exclusive offers, abandoned cart reminders
  • Website Optimisation Personalise your experience and improve performance
  • Legal & Regulatory Compliance Fulfil obligations under liquor laws and consumer protection regulations
  • Dispute Resolution Investigate complaints or delivery incidents
  • Business Operations Analytics, reporting, fraud prevention, and operational management

6. Direct Marketing and Opt-Out

If you opt-in to receive marketing, we may send promotional materials via email, SMS, or targeted advertising. You can withdraw your consent at any time by:

  • Clicking the “unsubscribe” link in our emails
  • Replying “STOP” to SMS
  • Contacting us directly at: [email protected]

We will action all opt-out requests as soon as practicable.

7. Storage, Security, and Retention

We store your personal information in electronic form on secure servers located in Australia or overseas (see Section 8). We use physical, technical and administrative safeguards including:

  • SSL encryption for online transactions
  • Firewalls, password protections, and access controls
  • Regular vulnerability assessments and data backups

We retain your personal information only as long as required for operational, legal, or contractual purposes. When no longer needed, we securely de-identify or destroy the data.

8. Overseas Disclosure

We may disclose or store personal information outside Australia, including in the United States, Singapore, or the European Union, particularly where our service providers or cloud infrastructure is hosted offshore.

Where this occurs, we ensure:

  • The recipient is bound by laws or contractual obligations consistent with the APPs
  • Appropriate data handling, security and confidentiality are maintained

9. Access and Correction

You have the right to:

  • Request access to your personal information
  • Request correction of inaccurate or outdated information

We will respond within 30 calendar days. Where we refuse a request, we will provide written reasons and guidance on next steps. Identification will be required before fulfilling any access request.

Requests may be submitted to:

10. Complaints

If you believe we have breached your privacy rights or mishandled your information:

Step 1: Contact Us

Please send your complaint in writing to:

We will acknowledge receipt within 30 days and aim to resolve your concern within a reasonable timeframe.

Step 2: Contact the OAIC

If you’re not satisfied with our response, you may contact the Office of the Australian Information Commissioner:

  • Phone: 1300 363 992
  • Email: [email protected]
  • Website: www.oaic.gov.au
  • Privacy Complaint Form: oaic.gov.au/privacy-complaints