Franc About Wine is a highly regarded Australian importer and distributor, distinguished by its curated portfolio of global and local wine producers and a deep commitment to quality and provenance. Founded in 2012, the company is driven by a passion for fine wine and a genuine respect for terroir and craftsmanship, representing top domaines from France and Italy as well as celebrated names from Australia and New Zealand.

The business is structured to serve a wide spectrum of clients, including fine dining restaurants, independent wine shops, national retailers, and online specialists, ensuring their offerings reach discerning drinkers across the country. Franc About Wine stands out for its strong relationship-based approach, working closely with small, artisanal producers and focusing on brands that are high in quality but not necessarily household names. Their team - including founder Neil - emphasizes service, professionalism, and an in-depth understanding of both suppliers and buyers, making them trusted partners in the industry.

Feedback from clients highlights the distributor’s loyalty, attention to detail, and ability to offer value, as well as their role in increasing recognition for the wineries they represent. Their portfolio is dynamic and thoughtfully balanced, regularly updated to stay ahead of restaurant and retail trends, ultimately helping Australian wine lovers and businesses experience wines of true character and global excellence.