Every bottle brings you closer to more benefits

Cellars Rewards Club is our loyalty program designed for wine lovers who want more from every order. Join free, earn points on every eligible purchase, and unlock richer rewards as you climb from Bronze to Silver, Gold and Diamond.

Start earning points today Explore tiers

How Cellars Rewards works

Four simple steps take you from signing up to spending real savings on your next order.

Join free and start at Bronze

Create a Cellars account and you’re automatically enrolled at Bronze — no fee, no minimum spend, and points from day one.

Earn points on every eligible purchase

Every time you shop at cellars.com.au you earn points, shown in your account and redeemable for money off future orders.

Move up tiers with rolling 12-month spend

Each order adds to your tier spend, rolling off after 12 months. Reach a new tier and you’re upgraded automatically.

Redeem points for savings

Redeem points at checkout for whole-dollar discounts. Use as little as 200 points to get $1 off or accumulate your points throughout the year for bigger discounts.

What you get at each tier

As you move from Bronze to Silver, Gold and Diamond, you earn more points on every dollar and unlock richer member benefits tailored to wine lovers.

Bronze
  • 1 point per $1 spent
  • Welcome bonus after first order
  • Members-only offers
Automatic on signup
Silver
  • 2 points per $1 spent
  • Silver Members exclusive offers
  • Birthday gift
Spend $500 in 12 months
Gold
  • 3 points per $1 spent
  • Gold Members exclusive offers
  • Birthday & anniversary gifts
  • Free shipping on orders over $199
Spend $2,000 in 12 months
Diamond
  • 4 points per $1 spent
  • VIP access to limited premium wine allocations
  • Birthday & anniversary gifts
  • Special Christmas Surprise
  • Free shipping on all orders
  • Personal cellar concierge
Spend $5,000 in 12 months

Ready to start earning?

Create your free account today and earn points on your very next order.

Join for free
Pouring a glass of red wine

Bronze

Your first taste of rewards

Bronze is where every Cellars customer starts — simple, rewarding, and designed to welcome you into the club. It gives you genuine value from the moment you join, with reasons to keep coming back to Cellars rather than a generic wine retailer.

  • 1 point per dollar spent on eligible purchases
  • Welcome bonus after your first order to kick-start your points balance
  • Access to members-only offers on selected wines and mixed packs
Aerial view of an Australian vineyard at sunset

Silver

More rewards, more offers

Silver recognises our regular buyers. Once your rolling 12-month spend reaches $500, you’ll automatically enjoy better earn rates and exclusive access — a proper step up, with more value on everyday orders and extra reasons to explore new wines.

  • 2 points per dollar spent on eligible purchases
  • Exclusive members-only offers curated specifically for Silver members
  • An annual birthday gift, richer than Bronze, to thank you for your ongoing loyalty
A premium Australian cellar door

Gold

Elevated benefits for keen wine lovers

Gold is designed for serious wine lovers who regularly shop with Cellars and want access to more premium and limited wines — more points, more offers, and practical shipping benefits that make regular ordering even more rewarding.

  • 3 points per dollar spent on eligible purchases
  • Exclusive Gold Members offers on premium and limited-release wines
  • Birthday and anniversary gifts recognising your continued support
  • Free shipping on orders over $199, encouraging you to build out your cellar
A cellar concierge selecting wines

Diamond

VIP treatment for true Cellars devotees

Diamond is our top tier — reserved for customers who choose Cellars as their go-to wine destination and who deserve genuine VIP treatment. It’s more than a discount tier — it’s a premium wine club experience, built around recognition, service and a deeper relationship with Cellars.

  • 4 points per dollar spent on eligible purchases
  • VIP access to our best offers, top releases and limited allocations
  • Annual birthday, anniversary and Christmas gifts, designed to surprise and delight
  • Free shipping on all orders, all year round
  • Access to a cellar concierge, offering personalised recommendations and support to help you plan and grow your cellar

Frequently Asked Questions

Our team is happy to help with anything about the Cellars Rewards Club — earning, redeeming, or upgrading your tier.

Contact us
Simply create a Cellars account at checkout or via our registration page. You’ll automatically be enrolled in Cellars Rewards Club at Bronze and start earning points from your first eligible order.
No. Cellars Rewards Club is free to join and there is no annual membership fee.
Your tier is based on your rolling 12-month spend at cellars.com.au. We add each new order to your tier spend total and remove any orders more than 12 months old. When your 12-month spend reaches the threshold for a higher tier, your status is upgraded automatically.
Yes, your tier can change if your rolling 12-month spend falls below the threshold for your current tier. For example, if you don’t maintain $2,000 in spend over the next 12 months, your status may move from Gold to Silver. We’ll always place you in the tier that matches your latest 12-month spend.
You earn points on eligible purchases at cellars.com.au based on your tier: Bronze 1 point per $1, Silver 2 points per $1, Gold 3 points per $1, Diamond 4 points per $1. We may also offer bonus points promotions from time to time, which will be clearly advertised.
You can redeem points at checkout for whole-dollar discounts on eligible orders. Use as little as 200 points to get $1 off, and there’s no minimum order value required. Your account shows your current points balance, the rewards available (e.g. $10 off), and how many points you need for each reward. Redemption options may change over time, but we’ll always keep the rules simple and clearly explained.
Yes, points may expire if they are not used within a set period (for example, 12–24 months). The exact expiry period will be displayed in your account and in the program terms. We’ll send reminders before your points expire so you have a chance to redeem them.
Points are generally earned on most wine purchases at cellars.com.au, excluding gift cards, certain promotional items, and shipping fees and other non-product charges. Full details of eligible and ineligible purchases are set out in the program terms.
Gifts (birthday, anniversary, Christmas) and shipping benefits are tied to your current tier and may be subject to minimum order values, geographic or service restrictions, and specific promotional windows. For example, Gold free shipping applies to orders over $199, while Diamond free shipping applies to all orders, subject to standard delivery conditions. Exact details will be outlined in the program terms and in your account.
In many cases you can use points alongside other offers, but some promotions may not be combinable with loyalty rewards. Any restrictions will be clearly stated in the offer or promotion details.
If you are a Diamond member, you’ll see direct contact details for our cellar concierge in your account area and in member communications. You can use this service for personalised wine recommendations, help planning your cellar, and advice on food and wine pairing.